Hi! I’m Erin
Since 2015, I’ve built my career as a digital marketer, working at advertising agencies to develop and implement multi-million dollar campaigns for my clients using Paid Ads.
My experience in corporate marketing taught me many marketing tactics, but the most important key is learning how Ads work for your business.
My mission is to empower business owners with a clear understanding of digital marketing, by helping you develop a strategy that aligns with your business goals, show you how to analyze data, and ultimately amplify your brand’s impact.
Steps to Success
An impactful marketing strategy starts with a plan.
Tracking and Strategic Plan
The first step is creating a strategy that focuses on your unique goals and challenges. We also need to set up tracking to ensure we get the data necessary to analyze performance.
Ad Platform Selection
You have options! We can leverage platforms like Google, YouTube, Facebook, Instagram, Pinterest, TikTok & LinkedIn to reach your campaign goals.
Ad Creative and Content Strategy
Aligning creative photo and video elements with campaign objectives and audience preferences to ensure consistency and effectiveness across platforms.
Audience Targeting
Identifying your target audience is crucial for delivering relevant and personalized ad content. This step ensures that your ads reach the right people at the right time.
Messaging and Call To Action
Creating compelling written content that persuades and engages your audience. A clear calls to action is key to capturing audience attention and driving desired actions.
Evaluate Data and Analytics
Get valuable insights from data. Analyzing campaign performance data and metrics to gain actionable insights for refining ad campaigns and achieving better results.